Privacy policy


1. Introduction

Sight Direct ('we'/'us') run (the 'site') for visitors ('you') who wish to find out information on our products or to purchase our products. We are registered in the UK under company number (04686209). Our main trading address is 509 Durham Road, Low Fell, Gateshead, NE9 5EY, England, and our VAT number is (816967878).
Your privacy is very important to us so we encourage all of our customers to read the Privacy and Cookie Policy ('the policy') below to see what information we collect from you and how we use it. We try our very best to comply with the Data Protection Act 1998 and the ICO Cookie Law.
When you access, use and submit an order from the site, you grant permission for us to use your personal data in the way described in this Privacy and Cookie Policy (the 'policy'). However, if you disagree with the policy, we recommend that you do not use the site.

2. What data we collect?

We collect data from you to process you online order and/or to give you the best possible service.
You can access our site without disclosing any personal data. However, we may collect data regarding:

  • your personal data if you contact us or order something online
  • credit card information when you order something online
  • prescription or medical information if you buy or are looking into buying prescription glasses online
  • navigation on our online store by cookies when you are looking on our site

'Personal data' includes information such as name, address, phone number and email address.
We will store your personal information securely for however long we deem necessary in order to provide you with the best possible service.
Every effort will be made to ensure stored information is secured and cannot be accessed; however, because information sent via the internet is not entirely secure we cannot guarantee the security of any transmitted data. Any information transmitted is at your own risk. 

3. Cookies

Cookies are pieces of data sent from a website that are stored on your computer by your web browser. They are mainly used so websites can remember information and/or record your browsing activity and/or remember pieces of information that you previously entered.
We may use cookies on our site in order to improve, promote and protect our services. Please select 'Continue' on the cookie pop-up if you agree to the use of cookies on our site.
You can disable the use of cookies at any time on your computer by changing the settings within your web browser.

4. What do we do with the information we collect?

All our employees respect the confidentiality of all our customers/users. We ensure that your personal data will not be shared or disclosed to any third parties except if:

  • required by law or other regulation
  • it is necessary to process your order

We may share generic aggregated demographic information not linked to any personal information. 

5. Changes to this Privacy and Cookie Policy

We may decide to change this policy from time to time. All changes will appear on this page.

6. Subject access rights

By law, you are able to obtain a copy of all your personal information we have. You can update or request removal of this information from our system at any time. Please contact us if you wish to do so. If you require a copy of your information, it will be subject to a £10 administration fee. 

7. External links

From time to time, we may have links to external websites on our site. Please see the Privacy and Cookie Policy and Terms and Conditions for these sites as they may be different from ours. We hold no responsibility for your use on other websites.

8. Contacting us

If there are any questions regarding this Privacy and Cookie Policy, you may contact us using the information below:
509 Durham Road, Low Fell, Gateshead, NE9 5EY, England
Unit 2E, Drum Industrial Estate, Chester-Le-Street, DH2 1AG, England

Last Edited on 10/01/2018